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When Automated Customer Service Hurts the Bottom Line

When Automated Customer Service Hurts the Bottom Line

An Amazon Example for Small Business This morning, I received an email from Amazon’s automated customer support telling me that a product I ordered couldn’t be delivered, and I’d receive a refund. Also, “This email was sent from an email…

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5-Star Online Reviews Are Gold for Small Businesses (No Matter What You Sell)

5-Star Online Reviews Are Gold for Small Businesses (No Matter What You Sell)

From Products, to Local Services to Books, Never Underestimate the Power of 5-Star Reviews to Boost Sales In the hustle of day-to-day operations and marketing, it can be easy to lose sight of encouraging online reviews from your customers. But…

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Amazon Ads Share Incredibly Valuable Data with New "Search Terms"

Amazon Ads Share Incredibly Valuable Data with New “Search Terms”

Beginning in November 2019, Amazon advertisers gained a handy new tool for their ad campaigns. Customer “Search Terms” show exactly what customers searched for before clicking on your ad. First, Understand How Ad Keywords Work When you create a list…

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Amazon Ads: Be Ruthless Chopping Unprofitable Keywords

Amazon Ads: Be Ruthless Chopping Unprofitable Keywords

Amazon Sponsored Product Ads Live and Die by Keyword Choices Successfully advertising your book or other product on Amazon requires an excellent understanding of which keywords are profitable– and the will to eliminate keywords that result in clicks but no…

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Before Advertising Your Book on Amazon, Define What Success Means to You

Before Advertising Your Book on Amazon, Define What Success Means to You

If you are an author marketing your books on Amazon, you need to have a clear picture of what success means to you before you embark on Amazon Advertising. What you want to achieve will inform: How you price your…

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4 Essentials to Sell Books on Amazon

4 Essentials to Sell Books on Amazon

For authors, Amazon is the online retail behemoth you can’t live without (and sometimes, you can’t live with). It’s estimated that Amazon has 800,000 eBooks available and 1.8 million print books for sale. On a given day, Amazon may sell…

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The Diversification of Search (and Your Marketing Budget)

In the near future, Google might not be such a hot-shot in the web marketing world. “That’s crazy!” you might think. Indeed, Google has been the major research resource for the vast majority of web users. And today, Google still accounts for…

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