Customer Loyalty

07 Apr

When Automated Customer Service Hurts the Bottom Line

Amazon Marketing, Customer Experience, Marketing Theory, Relationships, Small BusinessAmazon.com, Automation, Customer Engagement, Customer Loyalty, Customer Service, Small Business Marketing0 Comments

An Amazon Example for Small Business This morning, I received an email from Amazon’s automated customer support telling me that a product I ordered couldn’t be delivered, and I’d receive a refund. Also, “This email was sent from an email…

18 Feb

Enough with the Loyalty Apps Already!

Customer Experience, Marketing, Marketing Planning, Small BusinessBox Tops for Education, Customer Engagement, Customer Loyalty, Graeter's, Once Upon a Child, Rewards Programs0 Comments

A sample size of one isn’t data, but I can’t be the only tech-savvy person frustrated by the number of apps that are replacing old-fashioned customer loyalty programs. When Box Tops for Education switched from clipping boxes to scanning receipts…

Customer Loyalty

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