Small Business Marketing
3 Innovative Companies: NVIDIA, P&G, & E.l.f. Beauty These three growth strategy examples show a variety of diverse growth possibilities. There are many strategies companies can employ to drive growth, such as: However, what works for one company, might not work for the next, given a…
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Rumors of My Death Have Been Greatly Exaggerated: KPop Demon Hunters & Wednesday Help Resurrect Holiday Outlook When it comes to Halloween spending, the specter of tariffs appears to have been a boogeyman. As early as March, retailers were relating spooky tales of canceled…
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Your Brand Needs a Plan for Generative Engine Optimization with ChatGPT & Google Gemini There’s a new marketing acronym in town, GEO. It stands for Generative Engine Optimization, and it has one customer segment: AI chatbots. It’s the top growth strategy…
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Over the Last Decade, Tripadvisor, Travel + Leisure & Lonely Planet Focus Attention Closer to Home Globetrotting may not be the future for trendy US travelers. North American destinations have seen a surge in popularity from top travel guides Tripadvisor, Travel +…
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Big Box Retailers Like Sam’s Club Make Space for Healthier Brands Bobo’s, Poppi & OLIPOP Thanks to consumer demand and increasing regulatory pressure, “better-for-you” packaged foods are gaining shelf space across America’s grocery stores. These brand strategy examples show how…
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How 64% of Ardent Americans Celebrate Love in 2025 In recent years, Valentine’s Day has become the fastest-growing US holiday in popularity. Let’s explore growth strategy examples in the biggest categories for Valentine’s Day: According to research by Numerator, all major holidays are…
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Contractors Get Creative as Affluent Households Grow Reluctant to Invest in Big-Ticket Projects For the home services industry, much growth potential comes from affluent households. Growth strategy marketing typically targets these consumers with lifestyle enhancements like a backyard pool oasis,…
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When setting up a new Google Ad Campaign, Google is pretty insistent about adding the display network option to the search network. Reaching more people across three million sites and apps sounds appealing. Why wouldn’t you want to do that?…
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Innovation in the Classic Marketing Medium of Direct Mail Receiving “junk mail” is a professional curiosity for me. Usually, the direct mail I get is uninspiring, but lately, I’ve noticed some distinct innovations. As will all innovation, sometimes the execution…
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Hiring a Small Business Marketing Consultant? In the world of small business marketing consultants, quality varies widely. I’ve often had the conversation with new clients after they’ve had a bad experience with a competing small business marketing consultant. They share…
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