Good marketing example

11 Mar

3 Direct Mail Tales

Advertising, Customer Experience, Graphic Design, Marketing PlanningAdvertising, Customer Engagement, Direct Mail, Good marketing example0 Comments

Innovation in the Classic Marketing Medium of Direct Mail Receiving “junk mail” is a professional curiosity for me. Usually, the direct mail I get is uninspiring, but lately, I’ve noticed some distinct innovations. As will all innovation, sometimes the execution…

18 Oct

Think Like a Minimalist to Get Your Marketing Message Across

Advertising, Customer Experience, Customers, Marketing, Marketing Theory, PhilosophyAdvertising, Communication, Customer Engagement, Delight Customers, Good marketing example, Marketing messages, Minimalist Marketing, Motivating Customers, Steve Yastrow0 Comments

I’m helping a client design a consumer rewards program, with the goal of increasing our competitive advantage and attracting new customers. Because the product mix has excellent margins, we can offer a program that provides high value to the customer. To…

06 Sep

How to Make a Commodity Product Interesting

Advertising, MarketingAdvertising, Billboards, Campaigns, Commodity, Creativity, Good marketing example, Marketing Strategy0 Comments

Canned vegetables are certainly a commodity product. They’re cheaper than fresh, and often discredited as less nutritious than frozen vegetables. But if you drive through South Carolina, you’ll encounter a marketing campaign by Glory Foods that makes canned vegetables, well,…

05 Jan

How to Plan Small Business Marketing Campaigns

Business Plan, Marketing, Marketing Science, Small BusinessGood marketing example, Marketing Plan, Marketing Strategy, Marketing Tips, Small Business Marketing0 Comments

Let’s say you have a great idea for marketing your small business– building a vibrant Twitter following, partnering with a local civic organization to host community events or offering a compelling referral program to customers. Now what? How do you…

24 Jun

Email Marketing: How to do it right

Advertising, Customer Experience, Design Theory, Graphic Design, Internet, Marketing, Marketing Theory, Technical TipsEmail Marketing, Good marketing example, Marti Barletta, Pew Research, Pillar to Post, Web Marketing3 Comments

Email marketing should be alive and well in your marketing plan. You may ask, “What about Facebook/Twitter/LinkedIn? All the marketing buzz is about social media!” It’s true that social media is growing in popularity and marketing potential, as 61% of…

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