Pew Research

08 Jul

Know Your Customer

Advertising, Customers, Marketing TheoryBoston Consulting Group, Customers, Market Research, Marketing Plan, Marti Barletta, Pew Research0 Comments

An effective marketing team knows their customers. They know where to spend their marketing dollars to get the most effect and what messages will resonate with different groups. This customized marketing approach yields a valuable return-on-investment. However, a one-size-fits-all approach…

24 Jun

Email Marketing: How to do it right

Advertising, Customer Experience, Design Theory, Graphic Design, Internet, Marketing, Marketing Theory, Technical TipsEmail Marketing, Good marketing example, Marti Barletta, Pew Research, Pillar to Post, Web Marketing3 Comments

Email marketing should be alive and well in your marketing plan. You may ask, “What about Facebook/Twitter/LinkedIn? All the marketing buzz is about social media!” It’s true that social media is growing in popularity and marketing potential, as 61% of…

Pew Research

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