Technical Tips

SEO Tip: Why Publish Content on Your Own Blog First

SEO Tip: Why Publish Content on Your Own Blog First

Google Rewards the Original Content Creator The first time content is published, Google attributes it as original content and credits the first source as more important than any site that republishes it. This is a key element of SEO rankings.…

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Breaking SEO News: Apple Safari Might Start Blocking Google Analytics

Breaking SEO News: Apple Safari Might Start Blocking Google Analytics

The #1 Website Analytics Tracker May Be Turned Off in macOS Big Sur At Apple’s annual Worldwide Developer Conference, sharp-eyed observers noticed that a demo of the Mac browser Safari disabled many website trackers, including Google Analytics. Here’s a screenshot…

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WordPress is Great-- Except When it's Hacked

WordPress is Great– Except When it’s Hacked

Small Business Websites Powered by WordPress are a Hacker’s Biggest Target WordPress is a hugely popular platform for small business websites– it’s flexible, customizable and easy to learn. WordPress claims to “power 35% of the Internet.” The platform is also…

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Are Your Google Ads Working, or Wasting You Money?

Are Your Google Ads Working, or Wasting You Money?

“Search Terms” Show You What Customers Are Really Searching For Google Search Ads are fueled by your chosen list of keywords. Everyone knows that. Reports for a veterinary client show that “emergency vets” resulted in 128 clicks, and “animal hospital”…

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5 Tips to Make Your Marketing Videos Sparkle

[VIDEO] 5 Tips to Make Your Marketing Videos Sparkle

Get longer video views and improve engagement when you add some sparkle to your videos. Try one or more of these video marketing tips in your next video. Watch the video: 5 Tips to Make Your Marketing Videos Sparkle Captions…

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How to Schedule Posts on Instagram from Your Computer (Not Your Phone)

How to Schedule Posts on Instagram from Your Computer (Not Your Phone)

Marketing your small business on Instagram is critical to reach certain audiences. Of the one billion people using Instagram each month, 71% are under age 35 and 88% are outside the U.S. Check out this chart from Hootsuite: Yoli, the…

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5 Basic Tech Tips for Creating Marketing Videos

[VIDEO] 5 Basic Tech Tips for Creating Marketing Videos

Instagram and YouTube stars pride themselves on the “raw realness” of their posts. But it’s not true—none of their content is as spontaneous as it seems. To publish great marketing videos, you need some solid, technical expertise. These five tips…

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