SEO

13 Oct

Work Your SEO Keyword into a Blog Post 5+ Times

Blogging, Search Engine Optimization, WritingBlogging, Search Engine Optimization, SEO, Writing/Editing0 Comments

When you’re optimizing a blog post for search, the first step, of course, is to find a killer keyword. Here’s how to effectively incorporate your SEO keyword into a blog post. How to Include Your SEO Keyword 5 or More…

08 Sep

3 SEO Tips to Make Google Ads More Powerful

Advertising, Google Ads, Search Engine Optimization, Web MarketingAdvertising, Google Ads, Keywords, SEO0 Comments

If you’ve decided to focus on Google Ads over SEO for your small business marketing strategy, that doesn’t mean SEO can’t play an important role. These 3 SEO tips will help your Google Ads: Display more frequently Cost less Rank…

01 Sep

Google Ads or SEO: Which Really Costs More?

Advertising, Blogging, Google Ads, Pay Per Click Advertising, Search Engine OptimizationBlogging, Content, Google Ads, SEO0 Comments

SEO for Organic Search Isn’t as “Free” as People Think In the marketing world, I’ve regularly run across professionals who have an aversion to Google Ads because they cost money. The argument goes, “Why would you pay to show up…

07 Jul

SEO Tip: Why Publish Content on Your Own Blog First

Blogging, Google's Free Tools, Marketing Science, Search Engine Optimization, Technical Tips, Web MarketingBlogging, Content, Google, Search Engine Optimization, Search Engines, Search Marketing, SEO0 Comments

Google Rewards the Original Content Creator The first time content is published, Google attributes it as original content and credits the first source as more important than any site that republishes it. This is a key element of SEO rankings.…

16 Jun

SEO Tip: Headings Are Just as Important for Google as for Readers

Blogging, Search Engine Optimization, Technical Tips, Web MarketingBlogging, Google, Search Engine Optimization, Search Engines, Search Marketing, SEO, Writing/Editing0 Comments

Place Important SEO Keywords into Your Article Headings Headings are valuable tools in your SEO toolbox. Each page should include the target SEO keyword in one Heading 1 and in at least one Heading 2. You can see an example…

10 Sep

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

Blogging, Customer Experience, Marketing Planning, Marketing Science, Small Business, Social Media Marketing, Web Marketing, WritingBlogging, Content, Google, Search Marketing, SEO, Small Business Websites, Social Media, Web Marketing0 Comments

Some businesses seem to be giving up on creating and publishing new content to their websites. Website Magazine predicted in 2015 that websites will become obsolete by 2020. But I still view a small business’s website as a critical part of…

19 Mar

5 Reasons to Keep Marketing Blog Posts Short

Blogging, Customers, Marketing Theory, Web Marketing, WritingBlogging, Customer Engagement, Marketing Calendar, SEO, Web Marketing, Writing/Editing0 Comments

Have you ever received a text message stating, “TL;DR” from someone? That’s for, “Too Long; Didn’t Read.” It’s no big deal when your friend doesn’t want to read the 1,000 word story behind your favorite recipe, but it’s a problem…

02 Feb

Overcoming Blog Writer’s Block

Blogging, Marketing, Small Business, Social Media Marketing, WritingBlogging, Content, SEO, Small Business Marketing, Web Marketing, Writing/Editing0 Comments

Having a regularly-updated blog is an important part of your small business marketing strategy. Well-written blog posts help your organic SEO rankings and give customers a reason to explore your site. These articles can also be used in your email…

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