Google Ads

Google Display Ads Can Find You New Customers

Google Display Ads Can Find You New Customers

Small Businesses May Find Their Perfect Audience with Google’s Highly-Detailed Targeting All small businesses should explore the options in Google’s Audiences to see if their perfect potential customers can be reached through Google Display Ads. Here are a few samples…

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Why Paid Search is a Good Marketing Investment Right Now

Why Paid Search is a Good Marketing Investment Right Now

Salesforce Research Reveals Social Advertising has High Competition, While Google Pay-Per-Click Lags in Popularity “Buy low and sell high” is the age-old investment advice. The same can sometimes be said for marketing investments. When your competitors are spending much of…

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New Responsive Google Ads Don't (Yet) Beat Human Intelligence

New Responsive Google Ads Don’t (Yet) Beat Human Intelligence

Google recently released a new beta ad type for search, the responsive search ad. An advertiser supplies a variety of headlines and descriptions, which Google’s AI combines into ads based on users’ search terms. Google provides this example of responsive…

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Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Literally everywhere you look, there’s advertising. As a small business, you probably contribute to the amount of advertising in the world. But we all know how frustrating it is to encounter the same advertisement over and over. Here’s a great…

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Are Your Google Ads Working, or Wasting You Money?

Are Your Google Ads Working, or Wasting You Money?

“Search Terms” Show You What Customers Are Really Searching For Google Search Ads are fueled by your chosen list of keywords. Everyone knows that. Reports for a veterinary client show that “emergency vets” resulted in 128 clicks, and “animal hospital”…

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Why Have a Website When Your Customers are on Social Media?

Why Have a Website When Your Customers are on Social Media?

Some small businesses hope to save marketing budget by relying on their Facebook, Yelp, Houzz or other social media presences to represent them on the Internet. Often, these are service-based, local businesses like restaurants, salons, groomers, etc. But there are…

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Google AdWords is Gone

How Google Ads is Changing the Small Business Marketing Landscape After 18 years of serving up Google AdWords to Internet searchers, Google rebranded its behemoth advertising platform to Google Ads. The change helps advertisers understand that advertising with Google goes…

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