Content

01 Sep

Google Ads or SEO: Which Really Costs More?

Advertising, Blogging, Google Ads, Pay Per Click Advertising, Search Engine OptimizationBlogging, Content, Google Ads, SEO0 Comments

SEO for Organic Search Isn’t as “Free” as People Think In the marketing world, I’ve regularly run across professionals who have an aversion to Google Ads because they cost money. The argument goes, “Why would you pay to show up…

11 Aug

How to Get Content Ideas that Help You Stick to a Blog Schedule

Blogging, Marketing PlanningBlogging, Content, Content Creation, Writing/Editing0 Comments

Writer’s block isn’t just for book authors these days. Every brand is in the business of creating content, and running out of ideas is one of the top reasons small businesses let their blogging schedule slip. Answer Customer Search Queries…

07 Jul

SEO Tip: Why Publish Content on Your Own Blog First

Blogging, Google's Free Tools, Marketing Science, Search Engine Optimization, Technical Tips, Web MarketingBlogging, Content, Google, Search Engine Optimization, Search Engines, Search Marketing, SEO0 Comments

Google Rewards the Original Content Creator The first time content is published, Google attributes it as original content and credits the first source as more important than any site that republishes it. This is a key element of SEO rankings.…

26 May

Think of Direct Mail as Introducing Your Business to a Stranger

Advertising, Customer Experience, Design Theory, Graphic DesignAdvertising, Content, Design, Direct Mail, Impressions, Motivating Customers0 Comments

The Rule of “First Impressions” Definitely Applies When Marketing with Direct Mail Receiving a direct mail piece is like meeting a new person. You’re either instantly attracted to it, or you forget about it immediately. Direct mail needs to be…

17 Mar

Coronavirus and Groundhog’s Day: 2 Examples of Current Event Content Hooks

Blogging, Marketing, Marketing Planning, Small Business, Social Media Marketing, Web MarketingContent, Content Creation, Marketing Plan, Planning, Small Business Marketing0 Comments

How to Create Content When Your Small Business Isn’t Outlandishly Exciting For some small businesses, marketing content efforts are easy. When you sell something customers dream about, like clothing or food, creating content around your products and services is naturally…

05 Nov

How to Defeat Writer’s Block and Publish Interesting Content for Your Audience

Blogging, Email Marketing, Facebook Marketing, Instagram Marketing, Marketing, Marketing Planning, Photography, Social Media Marketing, Video Marketing, WritingBlogging, Business Seasonality, Content, Email Marketing, Facebook, Instagram, LinkedIn, Photography, Social Media, Videos, Writing/Editing, YouTube0 Comments

There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…

Make Marketing Videos Customers Want to Watch: Throw Away Your Script

24 Sep

[VIDEO] Make Marketing Videos Customers Want to Watch

Marketing Planning, Marketing Videos, Small Business, Video MarketingContent, Conversations, Customer Engagement, Video Marketing, Videos0 Comments

Throw Away Your Script! Watch the video: Make Marketing Videos Customers Want to Watch Small business owners are not actors. Unlike the professionals, we can’t make a script come alive. So don’t overly script your marketing videos. A script will…

10 Sep

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

Blogging, Customer Experience, Marketing Planning, Marketing Science, Small Business, Social Media Marketing, Web Marketing, WritingBlogging, Content, Google, Search Marketing, SEO, Small Business Websites, Social Media, Web Marketing0 Comments

Some businesses seem to be giving up on creating and publishing new content to their websites. Website Magazine predicted in 2015 that websites will become obsolete by 2020. But I still view a small business’s website as a critical part of…

03 Sep

Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Advertising, Customer Experience, Facebook Marketing, Google Ads, Instagram, Instagram Marketing, Marketing Planning, Marketing Videos, Pay Per Click Advertising, Taglines, Video Marketing, Web MarketingAdvertising, Content, Display Advertising, Facebook Ads, Google Ads, Instagram, Pay Per Click Advertising, Social Media, TV Advertising, YouTube0 Comments

Literally everywhere you look, there’s advertising. As a small business, you probably contribute to the amount of advertising in the world. But we all know how frustrating it is to encounter the same advertisement over and over. Here’s a great…

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