Video Marketing

19 Jan

TV Advertising for Small Business

Advertising, Marketing, Marketing Planning, Small Business, Video MarketingAdvertising, Small Business Marketing, TV Advertising, Video Marketing0 Comments

Hulu’s Ad Platform Opens Advertising to the Masses Advertising alongside popular programs and shows has always seemed out of reach for small business. It was both cost-prohibitive and difficult to reach the niche audience that most small businesses rely on…

05 May

Cincinnati Optometrist Bucks Somber Marketing Trends Popular During Coronavirus

Branding, Customer Experience, Email Marketing, Marketing, Small Business, Video MarketingBranding, COVID-19, Customer Engagement, Email Marketing, Market Trends, Ritter and Hagee Optometrists, Small Business Marketing, Video Marketing0 Comments

Ritter and Hagee Show It’s Possible to Be Both Responsible and Amusing From a marketing perspective, I found the montage “Every Covid-19 Commercial is Exactly the Same” hilarious and an important reminder that following the crowd doesn’t inspire customers. As…

31 Mar

How to Stay Connected with Customers in Troubled Times

Customer Experience, Customers, Facebook Marketing, Instagram Marketing, Marketing Videos, Relationships, Small Business, Social Media Marketing, Video MarketingEmail Marketing, Marketing in Troubled Times, Small Business Marketing, Social Media0 Comments

COVID-19 has most of us at home and wondering how to stay connected. If your business is essential, or you have online operations, here are ways to help customers keep up their spirits. Let’s show compassion for one another during…

08 Jan

YouTube Protects Kids with New Policy

Advertising, Internet, Marketing Planning, Marketing Videos, Video MarketingKids, Video Marketing, YouTube0 Comments

Ethical Marketers Will Welcome Changes, Although Inconveniences Might Occur Anyone who posts videos to YouTube will have noticed the recent requirement to mark if your channel and videos are “made for kids.” In an email to creators, YouTube announced on…

05 Nov

How to Defeat Writer’s Block and Publish Interesting Content for Your Audience

Blogging, Email Marketing, Facebook Marketing, Instagram Marketing, Marketing, Marketing Planning, Photography, Social Media Marketing, Video Marketing, WritingBlogging, Business Seasonality, Content, Email Marketing, Facebook, Instagram, LinkedIn, Photography, Social Media, Videos, Writing/Editing, YouTube0 Comments

There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…

Make Marketing Videos Customers Want to Watch: Throw Away Your Script

24 Sep

[VIDEO] Make Marketing Videos Customers Want to Watch

Marketing Planning, Marketing Videos, Small Business, Video MarketingContent, Conversations, Customer Engagement, Video Marketing, Videos0 Comments

Throw Away Your Script! Watch the video: Make Marketing Videos Customers Want to Watch Small business owners are not actors. Unlike the professionals, we can’t make a script come alive. So don’t overly script your marketing videos. A script will…

03 Sep

Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Advertising, Customer Experience, Facebook Marketing, Google Ads, Instagram, Instagram Marketing, Marketing Planning, Marketing Videos, Pay Per Click Advertising, Taglines, Video Marketing, Web MarketingAdvertising, Content, Display Advertising, Facebook Ads, Google Ads, Instagram, Pay Per Click Advertising, Social Media, TV Advertising, YouTube0 Comments

Literally everywhere you look, there’s advertising. As a small business, you probably contribute to the amount of advertising in the world. But we all know how frustrating it is to encounter the same advertisement over and over. Here’s a great…

30 Jul

How to Hire and Retain Employees with an Employment Marketing Strategy

Employees, Marketing Videos, Small Business, Video MarketingEmployee Appreciation, Employee Retention, Employees, Grady Veterinary Hospital, Marketing Strategy, Michal Clements, Recruitment/Hiring, Video Marketing0 Comments

In these days of 3.8% unemployment, US small businesses face significant challenges to recruit, hire and retain employees. Vistage research finds that CEOs of small and medium-sized businesses highlight talent management as their #1 concern, with 65% planning to hire…

28 May

[VIDEO] 5 Tips to Make Your Marketing Videos Sparkle

Customer Experience, Marketing Videos, Social Media Marketing, Technical Tips, Video Marketing, Web MarketingContent, Filming, Small Business Marketing, Social Media, Video Marketing, Videos, Web Marketing0 Comments

Get longer video views and improve engagement when you add some sparkle to your videos. Try one or more of these video marketing tips in your next video. Watch the video: 5 Tips to Make Your Marketing Videos Sparkle Captions…

14 May

Don’t Publish a Blog Series for Your Business

Blogging, Customer Experience, Email Marketing, Marketing Planning, Video MarketingBlogging, Content, Marketing Copy, Marketing Tips, Video Marketing, Writing/Editing0 Comments

At one time or another, most of my clients have suggested we break up a complex topic into a series of blog or video posts. It’s a convenient approach for busy business owners: you know what you’ll be publishing for…

Subscribe to Marketing News & Tips