Throw Away Your Script!
Watch the video: Make Marketing Videos Customers Want to Watch
Small business owners are not actors. Unlike the professionals, we can’t make a script come alive.
So don’t overly script your marketing videos. A script will polish the life right out of your message.
It’s the difference between a beautiful wild animal full of life and a dead, taxidermied animal. Yikes, that’s morbid. But it’s the truth.
For customers to connect with your message, both content and delivery must be interesting and engaging. The only way for non-actors to “make it fresh” is for the words to actually be fresh. You know your stuff. So get out there and talk about it.