Small Business Marketing
The 3 Most Critical Email Marketing Mistakes that Lower Open Rates Email marketing is an effective marketing tool, with 49% of consumers agreeing that they would like to receive a weekly email from their favorite brands and 81% of small…
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Salesforce Research Reveals Social Advertising has High Competition, While Google Pay-Per-Click Lags in Popularity “Buy low and sell high” is the age-old investment advice. The same can sometimes be said for marketing investments. When your competitors are spending much of…
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Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…
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Owners of start-ups and businesses in their infancy often don’t have the resources to hire a marketing firm or marketing employee. In the beginning, they have to go-it-alone, do tons of research and make costly mistakes. Marketing isn’t easy, but…
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This kid’s t-shirt declares “People Over Things.” It also costs $42. When I saw it hanging in the window of a chic children’s clothing boutique in Cincinnati, I burst out laughing. Instead of buying an expensive, virtue-signaling shirt that a…
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At one time or another, most of my clients have suggested we break up a complex topic into a series of blog or video posts. It’s a convenient approach for busy business owners: you know what you’ll be publishing for…
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Marketing your small business on Instagram is critical to reach certain audiences. Of the one billion people using Instagram each month, 71% are under age 35 and 88% are outside the U.S. Check out this chart from Hootsuite: Yoli, the…
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This Popular Facebook Ad Type Gets Results – When Used Strategically Boosting a post is likely the most well-known of Facebook ad types because it is so ubiquitous. Every business receives notifications from Facebook encouraging them to boost individual posts.…
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Marketing with video makes a lot of sense for small businesses. Customers love watching videos. Having videos on your website helps SEO. And video advertising gets better results than ads with text or images. Here are my five basic tips…
Read MoreAsking for referrals makes many small business owners and salespeople uncomfortable. However, if you do a great job for customers and they are happy with you, customers are usually pleased to help you succeed and give you a referral. But…
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