Small Business Marketing
Intuit Shows Customer Intuition in Spots Featuring Cobra Kai Sensei Released in 1984, The Karate Kid opened to critical and audience acclaim, and was “Hollywood’s biggest sleeper hit of the year.” This underdog story follows young Daniel LaRusso as he…
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The Rule of “First Impressions” Definitely Applies When Marketing with Direct Mail Receiving a direct mail piece is like meeting a new person. You’re either instantly attracted to it, or you forget about it immediately. Direct mail needs to be…
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Before Christmas, a marketing email from Scentmatchers caught my eye. I posted about it in “Going Out of Business Sale: Email Marketing Edition.” In an attempt to inspire FOMO (fear of missing out) in customers, the email includes lines like, “Keep…
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Will Fear of Missing Out Spur Sales for Fragrance Company? I received a curious marketing email from Scent Matchers, a company that re-creates discontinued fragrances. Last year, I purchased a replication of my dad’s favorite aftershave from years past. Here…
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Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…
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Angry customers happen. Sometimes it’s your fault. Sometimes it isn’t. Above all, remain calm, practice humility and know that this interaction won’t last forever. As you assess the situation, mentally ask yourself these questions: What is the customer truly angry…
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An organization’s brand is often summarized into a tagline, a rallying cry for what the organization promises to deliver to its customers. Marketing slogans should inspire and motivate customers. In these two instances of medical marketing slogans, the organizations haven’t…
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In the United States, 68% of adults use Facebook, which is more than 168 million people. These statistics indicate that, in all likelihood, enough of your customers and potential customers are on Facebook to make advertising on the platform worthwhile.…
Read MoreI’m helping a client design a consumer rewards program, with the goal of increasing our competitive advantage and attracting new customers. Because the product mix has excellent margins, we can offer a program that provides high value to the customer. To…
Read MoreSmall Business Maintains the Marketing Edge with Customer Engagement In a recent poll with 58 senior-level retail executives, a mere 10% listed store associates as one of the top factors affecting their brand’s customer engagement. Instead of the people in…
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