Motivating Customers

10 Dec

Growth Strategy Marketing: Chewy Chooses Authenticity

Advertising, Branding, Customer Experience, Customers, MarketingAdvertising, Campaigns, Good marketing example, Motivating Customers0 Comments

3 Heartwarming Campaigns Build Trust with Pet Parents Chewy is the premier online pet supplies retailer, with 20.1 million active customers and $11.15 billion in sales for fiscal year 2023. Its growth strategy marketing approach is rooted in trust and convenience: “Our…

04 Nov

Customer Segmentation Examples: There’s a WWE Superstar for Everyone

Branding, Customer Experience, Customers, word-of-mouth marketingBranding, Customer Segmentation, Marketing Personality, Motivating Customers0 Comments

90 Million Americans Call Themselves “WWE Fans” WWE, World Wrestling Entertainment, is a decades-old brand whose origin story dates back to 1953. My experience with WWE dates back to 2002, when my superfan boyfriend took me to a Raw live event.…

04 Sep

GEO Growth Strategy Marketing: How to Get Recommended by AI Chatbots

AI, GEO - Generative Engine Optimization, Google Ads, Google's Free Tools, Internet, Marketing, Marketing Planning, Search Engine Optimization, Web MarketingAI, Campaigns, GEO, Marketing Tips, Motivating Customers, Small Business Marketing0 Comments

Your Brand Needs a Plan for Generative Engine Optimization with ChatGPT & Google Gemini There’s a new marketing acronym in town, GEO. It stands for Generative Engine Optimization, and it has one customer segment: AI chatbots. It’s the top growth strategy…

21 Aug

What a Deal: 4 Pricing Strategy Examples

Marketing Science, Marketing Theory, Pricing, Web MarketingCampaigns, Economics, Marketing Science, Motivating Customers, Online Retail, Pricing, Small Business Retailing0 Comments

What Makes Consumers Buy Faster & Value Your Brand More? Answer: Price Anchoring These four pricing strategy examples explore one valuable tool in the pricing toolbox: price anchoring. In their book Dollars and Sense, Dan Ariely and Jeff Kreisler write: When…

05 Jun

Growth Strategy Marketing: Trends in Top Vacation Destinations

Branding, Marketing, Marketing PlanningConsumer Trends, Market Trends, Motivating Customers, Public Relations0 Comments

Over the Last Decade, Tripadvisor, Travel + Leisure & Lonely Planet Focus Attention Closer to Home Globetrotting may not be the future for trendy US travelers. North American destinations have seen a surge in popularity from top travel guides Tripadvisor, Travel +…

01 Apr

5 Types of Market Segmentation to Consider for Your Brand

Customer Experience, Customers, Marketing ScienceCustomer Engagement, Customers, Marketing Strategy, Motivating Customers0 Comments

How to Understand Your Customers, with 14 Specific Examples Market segmentation helps brands understand customer groups and reach them more effectively. There are many types of market segmentation, and the field can easily become overwhelming. But Insight to Action specializes…

04 Mar

Growth Strategy Marketing: YEET Takes Over WWE

Branding, Customer Experience, Social Media Marketing, word-of-mouth marketingBranding, Campaigns, Consumer Trends, Marketing Tips, Motivating Customers0 Comments

On the Road to Wrestlemania, Jey Uso Enjoys Status as Top Superstar In February, my 12-year-old sons received the birthday gift of a lifetime: tickets to WWE RAW live in Cincinnati. With a crowd of about 25,000, it was an…

10 Nov

The Hilarious “Karate Kid” Ad that Makes Everyone Want to Buy QuickBooks

Advertising, Customers, TaglinesAdvertising, Branding, Delight Customers, Intuit, Motivating Customers, QuickBooks, TV Advertising0 Comments

Intuit Shows Customer Intuition in Spots Featuring Cobra Kai Sensei Released in 1984, The Karate Kid opened to critical and audience acclaim, and was “Hollywood’s biggest sleeper hit of the year.” This underdog story follows young Daniel LaRusso as he…

26 May

Think of Direct Mail as Introducing Your Business to a Stranger

Advertising, Customer Experience, Design Theory, Graphic DesignAdvertising, Content, Design, Direct Mail, Impressions, Motivating Customers0 Comments

The Rule of “First Impressions” Definitely Applies When Marketing with Direct Mail Receiving a direct mail piece is like meeting a new person. You’re either instantly attracted to it, or you forget about it immediately. Direct mail needs to be…

28 Jan

FOMO Follow-Up: It Was an Email Marketing Ploy

Advertising, Customer Experience, Email Marketing, Marketing Theory, PhilosophyEmail Marketing, Going Out of Business Sale, Marketing messages, Marketing tactics, Motivating Customers0 Comments

Before Christmas, a marketing email from Scentmatchers caught my eye. I posted about it in “Going Out of Business Sale: Email Marketing Edition.” In an attempt to inspire FOMO (fear of missing out) in customers, the email includes lines like, “Keep…

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