Motivating Customers

26 May

Think of Direct Mail as Introducing Your Business to a Stranger

Advertising, Customer Experience, Design Theory, Graphic DesignAdvertising, Content, Design, Direct Mail, Impressions, Motivating Customers0 Comments

The Rule of “First Impressions” Definitely Applies When Marketing with Direct Mail Receiving a direct mail piece is like meeting a new person. You’re either instantly attracted to it, or you forget about it immediately. Direct mail needs to be…

28 Jan

FOMO Follow-Up: It Was an Email Marketing Ploy

Advertising, Customer Experience, Email Marketing, Marketing Theory, PhilosophyEmail Marketing, Going Out of Business Sale, Marketing messages, Marketing tactics, Motivating Customers0 Comments

Before Christmas, a marketing email from Scentmatchers caught my eye. I posted about it in “Going Out of Business Sale: Email Marketing Edition.” In an attempt to inspire FOMO (fear of missing out) in customers, the email includes lines like, “Keep…

10 Dec

Going Out of Business Sale: Email Marketing Edition

Advertising, Customer Experience, Email Marketing, Marketing, Marketing Theory, PhilosophyEmail Marketing, Going Out of Business Sale, Marketing messages, Marketing tactics, Motivating Customers0 Comments

Will Fear of Missing Out Spur Sales for Fragrance Company? I received a curious marketing email from Scent Matchers, a company that re-creates discontinued fragrances. Last year, I purchased a replication of my dad’s favorite aftershave from years past. Here…

13 Aug

This Hotel’s Marketing Campaign Went from Quirky to Creepy Real Fast

Advertising, Branding, Customer Experience, Facebook Marketing, Marketing, Social Media MarketingAdvertising, Branding, Campaigns, Facebook, Facebook Ads, FAIL, Marketing Personality, Motivating Customers0 Comments

Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…

23 Jul

How to Deal with Angry Customers

Customer Experience, Customers, Employees, Entrepreneurs, RelationshipsAngry Customers, Conversations, Customer Engagement, Customer Service, Customers, Employees, Motivating Customers0 Comments

Angry customers happen. Sometimes it’s your fault. Sometimes it isn’t. Above all, remain calm, practice humility and know that this interaction won’t last forever. As you assess the situation, mentally ask yourself these questions: What is the customer truly angry…

18 Jun

2 Medical Marketing Slogans that Miss the Mark

Advertising, Branding, Customer Experience, Marketing Science, Marketing Theory, Philosophy, TaglinesBranding, Communication, Medical Marketing, Motivating Customers, Taglines, Writing/Editing0 Comments

An organization’s brand is often summarized into a tagline, a rallying cry for what the organization promises to deliver to its customers. Marketing slogans should inspire and motivate customers. In these two instances of medical marketing slogans, the organizations haven’t…

07 Feb

The Key to Facebook Advertising is Understanding Your Customers

Advertising, Facebook Marketing, Marketing, Social Media MarketingAdvertising, Customers, Facebook, Motivating Customers, Small Business Marketing, Social Media0 Comments

In the United States, 68% of adults use Facebook, which is more than 168 million people. These statistics indicate that, in all likelihood, enough of your customers and potential customers are on Facebook to make advertising on the platform worthwhile.…

18 Oct

Think Like a Minimalist to Get Your Marketing Message Across

Advertising, Customer Experience, Customers, Marketing, Marketing Theory, PhilosophyAdvertising, Communication, Customer Engagement, Delight Customers, Good marketing example, Marketing messages, Minimalist Marketing, Motivating Customers, Steve Yastrow0 Comments

I’m helping a client design a consumer rewards program, with the goal of increasing our competitive advantage and attracting new customers. Because the product mix has excellent margins, we can offer a program that provides high value to the customer. To…

04 Oct

Big Businesses Just Don’t Get Customers

Branding, Customer Experience, Employees, Small BusinessBranding, Customer Engagement, Motivating Customers, Small Business Marketing0 Comments

Small Business Maintains the Marketing Edge with Customer Engagement In a recent poll with 58 senior-level retail executives, a mere 10% listed store associates as one of the top factors affecting their brand’s customer engagement. Instead of the people in…

05 Jul

Teaching Children the Value of a Nickel and a Dime

Advertising, Customer Experience, Marketing, Pricing, Public Relations, Small BusinessCampaigns, Delight Customers, Marketing Copy, Motivating Customers, Pricing, Small Business Marketing0 Comments

It’s rare that I’m pleased to receive direct mail marketing, but I eagerly opened the nicely-designed piece sent from the Children’s Theatre of Cincinnati. They have some exciting shows this season, including adaptations of Alice in Wonderland and Tarzan. But I found…

Subscribe to Marketing News & Tips