Motivating Customers

05 Jun

Growth Strategy Marketing: Trends in Top Vacation Destinations

Branding, Marketing, Marketing PlanningConsumer Trends, Market Trends, Motivating Customers, Public Relations0 Comments

Over the Last Decade, Tripadvisor, Travel + Leisure & Lonely Planet Focus Attention Closer to Home Globetrotting may not be the future for trendy US travelers. North American destinations have seen a surge in popularity from top travel guides Tripadvisor, Travel +…

01 Apr

5 Types of Market Segmentation to Consider for Your Brand

Customer Experience, Customers, Marketing ScienceCustomer Engagement, Customers, Marketing Strategy, Motivating Customers0 Comments

How to Understand Your Customers, with 14 Specific Examples Market segmentation helps brands understand customer groups and reach them more effectively. There are many types of market segmentation, and the field can easily become overwhelming. But Insight to Action specializes…

04 Mar

Growth Strategy Marketing: YEET Takes Over WWE

Branding, Customer Experience, Social Media Marketing, word-of-mouth marketingBranding, Campaigns, Consumer Trends, Marketing Tips, Motivating Customers0 Comments

On the Road to Wrestlemania, Jey Uso Enjoys Status as Top Superstar In February, my 12-year-old sons received the birthday gift of a lifetime: tickets to WWE RAW live in Cincinnati. With a crowd of about 25,000, it was an…

10 Nov

The Hilarious “Karate Kid” Ad that Makes Everyone Want to Buy QuickBooks

Advertising, Customers, TaglinesAdvertising, Branding, Delight Customers, Intuit, Motivating Customers, QuickBooks, TV Advertising0 Comments

Intuit Shows Customer Intuition in Spots Featuring Cobra Kai Sensei Released in 1984, The Karate Kid opened to critical and audience acclaim, and was “Hollywood’s biggest sleeper hit of the year.” This underdog story follows young Daniel LaRusso as he…

26 May

Think of Direct Mail as Introducing Your Business to a Stranger

Advertising, Customer Experience, Design Theory, Graphic DesignAdvertising, Content, Design, Direct Mail, Impressions, Motivating Customers0 Comments

The Rule of “First Impressions” Definitely Applies When Marketing with Direct Mail Receiving a direct mail piece is like meeting a new person. You’re either instantly attracted to it, or you forget about it immediately. Direct mail needs to be…

28 Jan

FOMO Follow-Up: It Was an Email Marketing Ploy

Advertising, Customer Experience, Email Marketing, Marketing Theory, PhilosophyEmail Marketing, Going Out of Business Sale, Marketing messages, Marketing tactics, Motivating Customers0 Comments

Before Christmas, a marketing email from Scentmatchers caught my eye. I posted about it in “Going Out of Business Sale: Email Marketing Edition.” In an attempt to inspire FOMO (fear of missing out) in customers, the email includes lines like, “Keep…

10 Dec

Going Out of Business Sale: Email Marketing Edition

Advertising, Customer Experience, Email Marketing, Marketing, Marketing Theory, PhilosophyEmail Marketing, Going Out of Business Sale, Marketing messages, Marketing tactics, Motivating Customers0 Comments

Will Fear of Missing Out Spur Sales for Fragrance Company? I received a curious marketing email from Scent Matchers, a company that re-creates discontinued fragrances. Last year, I purchased a replication of my dad’s favorite aftershave from years past. Here…

13 Aug

This Hotel’s Marketing Campaign Went from Quirky to Creepy Real Fast

Advertising, Branding, Customer Experience, Facebook Marketing, Marketing, Social Media MarketingAdvertising, Branding, Campaigns, Facebook, Facebook Ads, FAIL, Marketing Personality, Motivating Customers0 Comments

Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…

23 Jul

How to Deal with Angry Customers

Customer Experience, Customers, Employees, Entrepreneurs, RelationshipsAngry Customers, Conversations, Customer Engagement, Customer Service, Customers, Employees, Motivating Customers0 Comments

Angry customers happen. Sometimes it’s your fault. Sometimes it isn’t. Above all, remain calm, practice humility and know that this interaction won’t last forever. As you assess the situation, mentally ask yourself these questions: What is the customer truly angry…

18 Jun

2 Medical Marketing Slogans that Miss the Mark

Advertising, Branding, Customer Experience, Marketing Science, Marketing Theory, Philosophy, TaglinesBranding, Communication, Medical Marketing, Motivating Customers, Taglines, Writing/Editing0 Comments

An organization’s brand is often summarized into a tagline, a rallying cry for what the organization promises to deliver to its customers. Marketing slogans should inspire and motivate customers. In these two instances of medical marketing slogans, the organizations haven’t…

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