Small Business Marketing
It’s rare that I’m pleased to receive direct mail marketing, but I eagerly opened the nicely-designed piece sent from the Children’s Theatre of Cincinnati. They have some exciting shows this season, including adaptations of Alice in Wonderland and Tarzan. But I found…
Read MoreMarketing can be simply defined as the ways you influence customers to buy from you. And to influence effectively, you should understand your customers. Knowing your customers will help you communicate with them in meaningful ways and choose media channels they…
Read MoreA great campfire story compels the audience to listen, eager to hear what happens next. And they will remember the story, to share with others later. Wouldn’t you love for your marketing to capture some of that feeling? Unfortunately, small…
Read MoreFind the Differences that Matter to Beat the Competition Customers will always compare your small business to your competitors. Their frame of reference for evaluating you is often if you are better or worse than what they’ve experienced in the past.…
Read MoreHave you ever had a customer reach out to you with a customer service issue on social media? Most businesses think of social media as only a marketing tool (if they think of these channels at all). But including social…
Read MoreHave you ever paid for an estimate? Neither have I. And yet the marketing universe is full of badges, buttons and starbursts proclaiming their benefits: Promoting free estimates is like boasting about offering a toll-free number. It’s simply a cost of…
Read MoreThere’s a curious phenomenon at church potlucks, which anyone who has cooked for one has witnessed. Simply cooking a dish you know to be delicious is not enough to entice people to eat it. As my mom taught me, you have…
Read MoreImagine a car designer saying, “It’s boring to have the brake on the right and the accelerator on the left. We need to stand out! Let’s put the brake next to this cup-holder.” How well would a car like this…
Read MoreMy husband and I had a great experience dining at Jimmy G’s, so I wrote them a five-star review on Yelp. Less than an hour later, I received an email from Ross, the manager, thanking me for reviewing the restaurant.…
Read MoreDescribing a product or service can often turn into a navel-gazing activity for marketing writers. When a business doesn’t understand their customers and what they care about, they usually engage in marketing that appeals to their own management. The problem…
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