Communication

18 Jun

2 Medical Marketing Slogans that Miss the Mark

Advertising, Branding, Customer Experience, Marketing Science, Marketing Theory, Philosophy, TaglinesBranding, Communication, Medical Marketing, Motivating Customers, Taglines, Writing/Editing0 Comments

An organization’s brand is often summarized into a tagline, a rallying cry for what the organization promises to deliver to its customers. Marketing slogans should inspire and motivate customers. In these two instances of medical marketing slogans, the organizations haven’t…

15 Nov

Act from the Perspective of Your Customers

Customer Experience, Customers, Relationships, SellingCommunication, Customer Engagement, Customers, Everything is marketing, Relationship Marketing0 Comments

Today, a client and I received a group text message from a marketing services vendor: “Need to get your credit card today if possible. Got your bill together.” I understand this vendor’s perspective. It’s nearing the end of the year,…

08 Nov

It’s Election Day. You Won’t Read this Post.

Blogging, Customer Experience, Marketing Planning, Social Media Marketing, WritingAdvertising, Campaigns, Communication, Content, Email Marketing, Facebook, Holidays, Marketing Calendar, Marketing Copy, Marketing Plan, Planning, Social Media, Writing/Editing0 Comments

Except you might read my post now that I’ve included a shameless mention of Election Day. When your customers are universally interested in an event or holiday, don’t change the subject. Work with it. Although cycles of celebration may not…

25 Oct

5 Perfect Times to Ask for a Referral

Customers, word-of-mouth marketingCommunication, Customer Service, Delight Customers, Everything is marketing, Marketing Tips, referrals, Small Business Marketing, testimonials0 Comments

Asking for referrals makes many small business owners and salespeople uncomfortable. However, if you do a great job for customers and they are happy with you, customers are usually pleased to help you succeed and give you a referral. But…

18 Oct

Think Like a Minimalist to Get Your Marketing Message Across

Advertising, Customer Experience, Customers, Marketing, Marketing Theory, PhilosophyAdvertising, Communication, Customer Engagement, Delight Customers, Good marketing example, Marketing messages, Minimalist Marketing, Motivating Customers, Steve Yastrow0 Comments

I’m helping a client design a consumer rewards program, with the goal of increasing our competitive advantage and attracting new customers. Because the product mix has excellent margins, we can offer a program that provides high value to the customer. To…

30 Aug

‘Weird Al’ Takes on Marketing

Business Plan, Entrepreneurs, Marketing, Marketing TheoryCommunication, Marketing Jargon, Marketing Strategy, Purpose, Videos, Weird Al Yankovic0 Comments

A good parody makes the audience somewhat uncomfortable, even as they laugh. The humor has to hit close to home to be truly funny. As you watch “Weird Al” Yankovic’s music video for “Mission Statement,” which buzzwords are a little…

12 Jul

Sadly, Interesting is More Important than Accurate

Branding, Customers, Individuals vs. Committees, Marketing, Marketing Theory, Philosophy, Taglines, WritingCommunication, Content, Creativity, Decision-making, Delight Customers, Marketing Copy, Marketing Jargon, Marketing Metaphors, Marketing Personality, Marketing Strategy, Marketing Tips, Writing/Editing0 Comments

Precise language is one of my joys. It’s exhilarating to find exactly the right word that communicates in the best way possible. Which is why it pains me to admit that accuracy isn’t all that important if it’s boring. For marketing communications,…

28 Jun

Your Receptionist May Be Your Most Important Employee

Customer Experience, Employees, Marketing, Small BusinessCommunication, Customer Service, Employees, Everything is marketing, Marketing Strategy, Purpose, Small Business Marketing, Training0 Comments

In Small Business Marketing, Receptionists Are on the Front Line Receptionist positions are often considered entry-level with high turnover. Small businesses don’t spend much time training the receptionist, sometimes just giving her an admonition to be friendly and punctual. But from…

24 May

A Really Limited-Time Offer

Advertising, Customer Experience, Marketing Planning, WritingAdvertising, Campaigns, Communication, Design, Email Marketing, FAIL, Marketing Copy, Marketing Tips, Planning, Wal-Mart, Writing/Editing0 Comments

The department that writes marketing campaign headlines at Walmart clearly isn’t the same department that designs the automated app marketing: Make Mom Happy! Until Saturday, that is. After Saturday, Mom will have to fend for herself. Consider this weekly ad from Walmart a friendly reminder…

29 Mar

What NOT TO DO on LinkedIn

Advertising, Branding, Employees, Internet, Social Media Marketing, Web MarketingCommunication, Employees, Everything is marketing, LinkedIn, Social Media0 Comments

We have all seen cringe-inducing social media marketing posts that make us say, “WHY would they share THAT?” I think these mistakes are particularly embarrassing on LinkedIn, because it is a professional network. Businesses, brands and individuals should showcase themselves at their professional best.…

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