Small Business Marketing
Some Common Words Will Get Your Facebook Ad Rejected Automatically Facebook advertising policies comply with the Equal Opportunity Act and Fair Housing Act. The Department of Labor outlines: “Applicants to and employees of most private employers, state and local governments,…
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At one time or another, most of my clients have suggested we break up a complex topic into a series of blog or video posts. It’s a convenient approach for busy business owners: you know what you’ll be publishing for…
Read MoreExcept you might read my post now that I’ve included a shameless mention of Election Day. When your customers are universally interested in an event or holiday, don’t change the subject. Work with it. Although cycles of celebration may not…
Read MorePrecise language is one of my joys. It’s exhilarating to find exactly the right word that communicates in the best way possible. Which is why it pains me to admit that accuracy isn’t all that important if it’s boring. For marketing communications,…
Read MoreIt’s rare that I’m pleased to receive direct mail marketing, but I eagerly opened the nicely-designed piece sent from the Children’s Theatre of Cincinnati. They have some exciting shows this season, including adaptations of Alice in Wonderland and Tarzan. But I found…
Read MoreThe department that writes marketing campaign headlines at Walmart clearly isn’t the same department that designs the automated app marketing: Make Mom Happy! Until Saturday, that is. After Saturday, Mom will have to fend for herself. Consider this weekly ad from Walmart a friendly reminder…
Read MoreSince I named my small business marketing firm Zoo in a Jungle Marketing, it’s pretty clear that I approve of marketing metaphors. Taken from Peter DeVries’ quote “Life is a zoo in a jungle,” my company name promotes stepping outside…
Read MoreA great campfire story compels the audience to listen, eager to hear what happens next. And they will remember the story, to share with others later. Wouldn’t you love for your marketing to capture some of that feeling? Unfortunately, small…
Read MoreWhen a business doesn’t understand its customers or know what’s important to them, it’s tempting to “throw things at the wall to see what sticks.” The result is usually confusing and bland (what a combination!). Check out this supposed tagline on a newsletter…
Read MoreWhen marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…
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