Small Business Marketing
Some small businesses are lucky enough to not have much direct competition. Maybe they’ve identified a previously-unknown niche. Or maybe they are so dominant in their market that others can’t squeeze in. But not even these small businesses are safe…
Read MoreFinishing a significant small business marketing initiative like a website redesign is an exciting time! After possibly months of work and waiting, your new website is ready to be launched and revealed to customers. Or is it? There’s a critical last…
Read MoreWhen a business doesn’t understand its customers or know what’s important to them, it’s tempting to “throw things at the wall to see what sticks.” The result is usually confusing and bland (what a combination!). Check out this supposed tagline on a newsletter…
Read MoreAs 2010 draws to a close, it’s time to finalize your marketing plan and budget for 2011. For next year, wouldn’t it be great to save money on your marketing efforts while not reducing their effectiveness? I’ve found that almost…
Read MoreKnowing your small business’ future is the most important thing you could be working on today. And yet so many small business owners don’t have a solid idea of where they want to take their businesses. Other, more immediate issues…
Read MoreIn my last post, I presented 5 small business marketing rules. Based on these rules, how does your marketing stack up? Take the test to find out! To add up your own scores, take the test below. To use the…
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