Small Business Websites

WordPress is Great-- Except When it's Hacked

WordPress is Great– Except When it’s Hacked

Small Business Websites Powered by WordPress are a Hacker’s Biggest Target WordPress is a hugely popular platform for small business websites– it’s flexible, customizable and easy to learn. WordPress claims to “power 35% of the Internet.” The platform is also…

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3 Reasons You Need a Modern Website (No Matter What 'Modern' Means)

3 Reasons You Need a Modern Website (No Matter What ‘Modern’ Means)

Web Design Fashions Change for Better or Worse, but Small Business Websites Need to Change with Them It’s critically important to have an easy-to-use website that visitors find intuitive. But it’s just as important that visitors feel your website is…

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You Can Stop Marketing on Twitter Now - Unless Your Industry is Crypto

You Can Stop Marketing on Twitter Now – Unless Your Industry is Crypto

Twitter Drives Only 0.66% of all Website Visits New research into 3.25 billion website visits by GrowthBadger’s Kyle Byers shows that 6.44% of all web traffic comes from social media platforms like Facebook, Twitter, Reddit, etc. Facebook dominates as a…

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New Research Shows Facebook is Still the Most Important Social Platform for Driving Website Traffic

New Research Shows Facebook is Still the Most Important Social Platform for Driving Website Traffic

Facebook Drives 65.36% of All Social Media-Sourced Website Traffic, but Google Still Outpaces All Social In a survey of 3.25 billion website visits, GrowthBadger’s Kyle Byers discovered that Facebook is far and away the most effective social media platform for…

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Where Does Your Website Traffic Come From? (Hint: It's Not Instagram)

Where Does Your Website Traffic Come From? (Hint: It’s Not Instagram)

Google Drives 8 Times More Traffic than All Social Media Combined In a study of 3.25 billion website visits, Kyle Byers of GrowthBadger uncovered some striking results. Overall, Google search drives 60.68% of website traffic. When you break down the…

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3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

Some businesses seem to be giving up on creating and publishing new content to their websites. Website Magazine predicted in 2015 that websites will become obsolete by 2020. But I still view a small business’s website as a critical part of…

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Why Have a Website When Your Customers are on Social Media?

Why Have a Website When Your Customers are on Social Media?

Some small businesses hope to save marketing budget by relying on their Facebook, Yelp, Houzz or other social media presences to represent them on the Internet. Often, these are service-based, local businesses like restaurants, salons, groomers, etc. But there are…

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Blogging is Not Dead. It’s a Vital Marketing Tool.

Blogging has been around since the 1990’s, and the practice has been fairly universally panned ever since. In the early days, detractors sneered that no one wants to read what bloggers ate for lunch (before the rise of foodie blogs proved…

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The Case Against Bing Advertising

Bing Ads serve the Bing, Yahoo! and MSN search networks. According to most statistics, these networks account for around 36% of web searches. Basic math indicates that to reach a third more potential customers, you should advertise on the network. But…

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The Critical Last Step to Launching Your New Website (That Most Small Businesses Forget)

Finishing a significant small business marketing initiative like a website redesign is an exciting time! After possibly months of work and waiting, your new website is ready to be launched and revealed to customers. Or is it? There’s a critical last…

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