Web Design Tips

How to Choose a Web Designer to Redesign Your Small Business Website

How to Choose a Web Designer to Redesign Your Small Business Website

The #1 Priority for Redesigning Your Business Website is Hiring the Right Web Design Firm Lately, I’ve managed website redesigns for several clients. Some projects went more smoothly than others, and the major determining success factor was how much consideration…

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WordPress is Great-- Except When it's Hacked

WordPress is Great– Except When it’s Hacked

Small Business Websites Powered by WordPress are a Hacker’s Biggest Target WordPress is a hugely popular platform for small business websites– it’s flexible, customizable and easy to learn. WordPress claims to “power 35% of the Internet.” The platform is also…

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3 Reasons You Need a Modern Website (No Matter What 'Modern' Means)

3 Reasons You Need a Modern Website (No Matter What ‘Modern’ Means)

Web Design Fashions Change for Better or Worse, but Small Business Websites Need to Change with Them It’s critically important to have an easy-to-use website that visitors find intuitive. But it’s just as important that visitors feel your website is…

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Why Have a Website When Your Customers are on Social Media?

Why Have a Website When Your Customers are on Social Media?

Some small businesses hope to save marketing budget by relying on their Facebook, Yelp, Houzz or other social media presences to represent them on the Internet. Often, these are service-based, local businesses like restaurants, salons, groomers, etc. But there are…

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The Critical Last Step to Launching Your New Website (That Most Small Businesses Forget)

Finishing a significant small business marketing initiative like a website redesign is an exciting time! After possibly months of work and waiting, your new website is ready to be launched and revealed to customers. Or is it? There’s a critical last…

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Small Business Marketing: Mobile-Friendly Website vs. App

With somewhere around half of all web traffic originating from people using mobile devices, it’s certain that small businesses need to engage in mobile marketing. Then there’s the question: should you have a mobile-friendly website or an app? I’ll make…

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How to Take a Professional Headshot Photo

Most small businesses feature pictures of their team on their websites, social media platforms or even in their physical location. When customers see pictures of the business owner or your team, they will associate the quality of the picture with…

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Keep Mobile in Mind: Small Business Marketing Tip

More than 50% of customers view email marketing communications or social media marketing campaigns on a smartphone. This means every message you share must keep mobile in mind or risk being ignored by half of your customers. Here are some tips…

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