Going Out of Business Sale

FOMO Follow-Up: It Was an Email Marketing Ploy
28 Jan

FOMO Follow-Up: It Was an Email Marketing Ploy

Advertising, Customer Experience, Email Marketing, Marketing Theory, Philosophy, , , , 0 Comments

Before Christmas, a marketing email from Scentmatchers caught my eye. I posted about it in “Going Out of Business Sale: Email Marketing Edition.” In an attempt to inspire FOMO (fear of missing out) in customers, the email includes lines like, “Keep…

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Going Out of Business Sale: Email Marketing Edition
10 Dec

Going Out of Business Sale: Email Marketing Edition

Advertising, Customer Experience, Email Marketing, Marketing, Marketing Theory, Philosophy, , , , 0 Comments

Will Fear of Missing Out Spur Sales for Fragrance Company? I received a curious marketing email from Scent Matchers, a company that re-creates discontinued fragrances. Last year, I purchased a replication of my dad’s favorite aftershave from years past. Here…

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