Small Business Marketing
When setting up a new Google Ad Campaign, Google is pretty insistent about adding the display network option to the search network. Reaching more people across three million sites and apps sounds appealing. Why wouldn’t you want to do that?…
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A Cautionary Tale for Small Business as Tech Giant Wastes 2/3rds of its Ad Budget Display advertising can be tricky to track and hard to evaluate for performance. In an alarming story that is just breaking now, Uber discovered in…
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Small Businesses May Find Their Perfect Audience with Google’s Highly-Detailed Targeting All small businesses should explore the options in Google’s Audiences to see if their perfect potential customers can be reached through Google Display Ads. Here are a few samples…
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Literally everywhere you look, there’s advertising. As a small business, you probably contribute to the amount of advertising in the world. But we all know how frustrating it is to encounter the same advertisement over and over. Here’s a great…
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How Google Ads is Changing the Small Business Marketing Landscape After 18 years of serving up Google AdWords to Internet searchers, Google rebranded its behemoth advertising platform to Google Ads. The change helps advertisers understand that advertising with Google goes…
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