Small Business Marketing
“Search Terms” Show You What Customers Are Really Searching For Google Search Ads are fueled by your chosen list of keywords. Everyone knows that. Reports for a veterinary client show that “emergency vets” resulted in 128 clicks, and “animal hospital”…
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How Google Ads is Changing the Small Business Marketing Landscape After 18 years of serving up Google AdWords to Internet searchers, Google rebranded its behemoth advertising platform to Google Ads. The change helps advertisers understand that advertising with Google goes…
Read MoreAlmost every pay-per-click advertising campaign has room for optimization. Today, let’s focus on one simple way to save money with your Google AdWords campaigns: adding negative keywords. A negative keyword prevents your ad from being triggered by a certain word or…
Read MoreThe Google Display Network is part of Google’s advertising universe. Businesses place text, image or video ads on websites that partner with Google. The Display Network can be an effective way to reach potential customers who are interested in your…
Read MoreMost businesses know about Search Advertising with Google AdWords, and use the service fairly effectively to advertise to potential customers searching for products and services like theirs. Fewer take advantage of Google’s complementary Display Network, which promotes ads on websites…
Read MoreMy article two weeks ago, “The Diversification of Search (and Your Marketing Budget),” seems to be coming true faster than I had anticipated. In this marketing podcast with Dave Weatherholt, I detail the recent news of Microsoft increasing user privacy…
Read MorePay-per-click advertising with Google, Bing and Facebook Pay-per-click (PPC) advertising online can be a very cost-effective addition to marketing plans – most of us know that. But the world of PPC advertising is expanding into new opportunities. Lately, many business…
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