Small Business Marketing
My article two weeks ago, “The Diversification of Search (and Your Marketing Budget),” seems to be coming true faster than I had anticipated. In this marketing podcast with Dave Weatherholt, I detail the recent news of Microsoft increasing user privacy…
Read MoreListen as Dave Weatherholt and I discuss small business marketing with Yelp. Since “Getting Down to Business” airs in Alaska, we focus on the Anchorage Yelp market, but these marketing tips can apply to any small business in any city.…
Read MoreFor the first “Getting Down to Business” of 2012, Dave Weatherholt and I teamed up to talk small business planning. Dave covered some important financial steps every small business should take, while I focused on marketing tips to get your…
Read MoreIn Alaska, the Pebble Partnership has been marketing into the headwinds, faced with stiff opposition. This partnership is owned by two mining companies and is investigating the feasibility of mining one of the most significant discoveries in North America of copper,…
Read MoreIn this marketing podcast, I continue the subject of email marketing (with a dash of search engine marketing thrown in). Listen for some great email marketing ideas from both Dave Weatherholt and me. Listen or download below: Download the Email…
Read MoreIn this marketing podcast, I talk about word of mouth marketing- the marketing strategy for getting referrals. Word of Mouth Marketing is the most powerful way to get new customers. Why do I think that and what can you do…
Read MoreRecently, my colleague David Weatherholt sponsored a young 4-Her raising a pig. He brought her on his radio show, “Getting Down to Business”(in Anchorage on Fox News Talk 1020), to discuss the adventures of young entrepreneurialism. This topic inspired me…
Read MoreOn David Weatherholt’s radio program “Getting Down to Business,” I explored further the concept that marketing is everything. Every interaction customer have with your business affects your brand. But what does “brand” mean? A synonym for “brand” is “reputation.” It’s…
Read MoreKeeping your small business marketing approach current with your customers You know that the marketplace changes rapidly, and you have to change your business model with it. But how do you know which changes to make? It’s simple. Ask your…
Read MoreI joined David Weatherholt on his weekly radio show “Getting Down to Business” to help his listeners measure their marketing. Listen to see how your small business stacks up! Then listen for our advice on improving your small business marketing.…
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