Small Business Marketing
As a small business, if you have an automated phone system, it’s killing your marketing. From your customer’s perspective, everything you do is marketing. And the upbeat, chipper voice on your phone system drowns out all other marketing attempts. When customers hear…
Read MoreMaybe there was an upcoming chili cook-off. Maybe there was a corresponding sale on Bean-O. Or perhaps the blizzard warning inspired a desire for comfort food. Whatever the reason, my Kroger grocery store was out of black beans. But I…
Read MoreOn David Weatherholt’s radio program “Getting Down to Business,” I explored further the concept that marketing is everything. Every interaction customer have with your business affects your brand. But what does “brand” mean? A synonym for “brand” is “reputation.” It’s…
Read MoreRecently, I was given the privilege of designing the cover for the paperback edition of one of my favorite business books, Brand Harmony by Steve Yastrow. The process of redesigning helped me reconnect with the core principles of my small…
Read MoreWith a small business, marketing can be defined as, “The experiences you create for your customers.” One of the most powerful concepts in marketing is Brand Harmony, developed by Steve Yastrow. I work closely with Yastrow & Company, and have…
Read More