Small Business Marketing
Some marketing campaigns are so groan-worthy you have to share (and turn them into an object lesson). I received the following email from Microsoft, proclaiming, “You’re social, we’re social”: Object Lesson #1: Don’t Beg There are few things more pathetic than…
Read MoreMy article two weeks ago, “The Diversification of Search (and Your Marketing Budget),” seems to be coming true faster than I had anticipated. In this marketing podcast with Dave Weatherholt, I detail the recent news of Microsoft increasing user privacy…
Read MoreContent, timing, media – this sums up the marketing communications trifecta. And they all have one goal: communicate with your customers in ways that are meaningful to them. If you don’t communicate with customers in ways that are meaningful to…
Read MoreAlthough Microsoft is a popular punching bag, I actually think they create many good products. Bing is a beautiful search engine; Microsoft Office is indispensable. But they can’t advertise. They just don’t have the knack for it. In their latest…
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