Small Business Marketing
From Products, to Local Services to Books, Never Underestimate the Power of 5-Star Reviews to Boost Sales In the hustle of day-to-day operations and marketing, it can be easy to lose sight of encouraging online reviews from your customers. But…
Read MoreWho are these people who write reviews on websites like Yelp, Amazon and Angie’s List? And why do they have so much power over your success? Contrary to some opinions I’ve heard, online reviewers usually aren’t just disgruntled customers or…
Read MoreWith 14.9 million users as of July 2012, Pinterest is certainly a growing social network. But should it be part of your marketing plan? If you answer “yes” to the questions in my Pinterest Marketing Checklist, a Pinterest marketing campaign should…
Read MoreFoursquare is a social site that reports having 15 million members worldwide. The number is pretty impressive, but is Foursquare an effective small business marketing tool? As with any marketing tactic, the answer depends on the kind of business you have. Here…
Read MoreWord-of-mouth marketing, the kind of marketing where your customers spread the word for you, is an exceptionally effective marketing strategy in our world of connections and sharing. Customers trust word-of-mouth because it comes from their disinterested friends, family or online…
Read MoreIf you answer “Yes” to the following two questions, you should probably include a Twitter presence in your marketing plan: Are you interesting? Are your customers on Twitter? That is my basic litmus test to answer if a business or…
Read MoreMarketers are a creative bunch, and we like to create new things. But sometimes the pursuit of the “new” can go overboard. I started thinking about all the different kinds of “marketing” I’ve experienced, and the list began to get…
Read MoreA couple weeks ago, I published a post imploring businesses to be good. Being good is important for your business, though it might not make your marketing any easier. But what if your business is not just good, it’s awesome? Being…
Read MoreThe plumber ruined my plaster ceiling. A year later, the roofer broke my deck. They both told me, “I want to make this right.” Then, they did everything in their power to avoid paying. (With limited success. I’m pretty tenacious.)…
Read MoreIn this marketing podcast, I talk about word of mouth marketing- the marketing strategy for getting referrals. Word of Mouth Marketing is the most powerful way to get new customers. Why do I think that and what can you do…
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