Reviews

5-Star Online Reviews Are Gold for Small Businesses (No Matter What You Sell)
11 Feb

5-Star Online Reviews Are Gold for Small Businesses (No Matter What You Sell)

Amazon Marketing, Book Review, Facebook Marketing, Google's Free Tools, Marketing, Marketing Planning, Online Reviews, Small Business, word-of-mouth marketing, , , , , , , , , 0 Comments

From Products, to Local Services to Books, Never Underestimate the Power of 5-Star Reviews to Boost Sales In the hustle of day-to-day operations and marketing, it can be easy to lose sight of encouraging online reviews from your customers. But…

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From Businesses to Users, Yelp is Losing its Appeal
16 Jul

From Businesses to Users, Yelp is Losing its Appeal

Advertising, Branding, Competitors, Customer Experience, Marketing, Philosophy, Social Media Marketing, Web Marketing, , , , , , , 0 Comments

Poor Customer Service and Increased Competition Take a Toll on Yelp An active community of users and businesses makes Yelp valuable. Community members are individuals. As Yelp matures as a business, the temptation to de-humanize the community while developing cookie-cutter…

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What to do if spammers give you bad recommendations on Facebook
30 Apr

What to Do if Spammers Give You Fake Recommendations on Facebook

Customer Experience, Customers, Facebook Marketing, Social Media Marketing, word-of-mouth marketing, , , , , , 0 Comments

Even Marketing Experts Make Mistakes Back in 2013, I had just given birth to premature twins who needed constant love and care. Given Murphy’s Law, that’s exactly when four spam Facebook accounts gave my business low-star reviews, wrecking my Facebook…

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