Small Business Marketing
In the last few years, I’ve chosen WordPress as the web design platform for the vast majority of my clients’ websites. In fact, a colleague told me yesterday that his web team recommended they rebuild their entire site in WordPress,…
Read MoreIf you answer “Yes” to the following two questions, you should probably include a Twitter presence in your marketing plan: Are you interesting? Are your customers on Twitter? That is my basic litmus test to answer if a business or…
Read MoreFor many small businesses, one of the most confusing things about marketing is the jargon.When talking with marketing professionals and vendors, sometimes these words get tossed out without any definition. Here’s a quick list of some of the most common…
Read MoreEmail marketing should be alive and well in your marketing plan. You may ask, “What about Facebook/Twitter/LinkedIn? All the marketing buzz is about social media!” It’s true that social media is growing in popularity and marketing potential, as 61% of…
Read MoreReflected Spectrum Photography is an Indianapolis-based firm specializing in wedding photography, creative portraiture, and fine art photography. Although the business has only been in operation for a year, owner Laura Poland has turned it into a successful venture. Laura is a…
Read MoreMost businesses don’t realize that Google provides a variety of free tools to improve your website traffic. Here are some of the most useful free Google tools.
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