Small Business Marketing
Instagram and YouTube stars pride themselves on the “raw realness” of their posts. But it’s not true—none of their content is as spontaneous as it seems. To publish great marketing videos, you need some solid, technical expertise. These five tips…
Read MoreSomeone arbitrarily decided that June is Backup Awareness month. Let’s celebrate with this pie chart from Backblaze: It’s hard to believe that almost half of computer owners never back up or only back up once a year. These users are…
Read MoreBing Ads serve the Bing, Yahoo! and MSN search networks. According to most statistics, these networks account for around 36% of web searches. Basic math indicates that to reach a third more potential customers, you should advertise on the network. But…
Read MoreIt’s true, your marketing videos are too long. Really, they are. We know that attention spans are seemingly growing shorter. On the popular social network Vine, videos must be six seconds or less. But even in the stodgy world of network…
Read MoreFinishing a significant small business marketing initiative like a website redesign is an exciting time! After possibly months of work and waiting, your new website is ready to be launched and revealed to customers. Or is it? There’s a critical last…
Read MoreMost small businesses feature pictures of their team on their websites, social media platforms or even in their physical location. When customers see pictures of the business owner or your team, they will associate the quality of the picture with…
Read MoreMore than 50% of customers view email marketing communications or social media marketing campaigns on a smartphone. This means every message you share must keep mobile in mind or risk being ignored by half of your customers. Here are some tips…
Read MoreWe’re taking a break from our regularly scheduled small business marketing article to discuss a necessary condition for all marketing success– backups of your data. Yesterday, my faithful MacBook Pro went kaput (that’s the technical term). While I wait for word from…
Read MoreDo you know that Google owns YouTube? You probably do. Google owns lots of things and is buying and creating more things every day. Google has a simple business goal: to take over the world. And one small part of achieving that goal…
Read MoreAn effective technology setup is crucial for any small business marketing department. Strategy documents, forecasts, design documents and web files are all managed with computers. Here are some tips for helping you be more protected and productive with your IT setup.…
Read More