Small Business Marketing
3 Innovative Companies: NVIDIA, P&G, & E.l.f. Beauty These three growth strategy examples show a variety of diverse growth possibilities. There are many strategies companies can employ to drive growth, such as: However, what works for one company, might not work for the next, given a…
Read More
Contractors Get Creative as Affluent Households Grow Reluctant to Invest in Big-Ticket Projects For the home services industry, much growth potential comes from affluent households. Growth strategy marketing typically targets these consumers with lifestyle enhancements like a backyard pool oasis,…
Read More
Since March 1, Yelp Reports that 55% of Pandemic Business Closures are Permanent Today’s post is a sobering look at Yelp’s Economic Average Report, which uses the platform’s extensive data to reveal trends in small business. The COVID-19 pandemic has…
Read MoreThis Third-Most Popular Holiday is Setting Record Sales of $8.4 Billion Christmas and Thanksgiving are the big contenders when it comes to favorite holidays, but Halloween is undeniably growing in popularity. Take a walk around your neighborhood for some anecdotal…
Read MoreDavid Weatherholt invited me on his radio show “Getting Down to Business” to encourage small businesses who are not yet feeling the effects of the weak recovery. I gave some small business marketing tips that require little capital and can…
Read MoreHow small business marketing can benefit from this economy Being naturally optimistic, I always try to turn bad situations into new opportunities. Our still-faltering economy may be dragging down business, but there are ways for small businesses to take advantage…
Read MoreYour customers aren’t rational. They don’t make decisions based on rational thought and logic, even when they say they do. Which means all of your careful, rational planning doesn’t necessarily influence your customers to buy more, refer more or rave more.
Read More