Wall Street Journal

04 Feb

Good Customer Service: How to Tell a Customer “No”

Customer Experience, Customers, Marketing TheoryCustomer Service, Delight Customers, Personal Responsibility, Wall Street Journal, word-of-mouth marketing0 Comments

Good customer service is easy when things are going smoothly, and you can say, “Yes!” to your customers’ requests. But when you have to tell a customer, “No,” it takes more thought and effort to deliver good customer service. Recently, I…

13 Aug

Marketing Upsides in an Economic Downturn

Advertising, Economics, Marketing Theory, Pay Per Click Advertising, Small BusinessEconomics, Small Business Marketing, USA Today, Wall Street Journal0 Comments

How small business marketing can benefit from this economy Being naturally optimistic, I always try to turn bad situations into new opportunities. Our still-faltering economy may be dragging down business, but there are ways for small businesses to take advantage…

Wall Street Journal

Subscribe to Marketing News & Tips