Enrolling ebooks in KDP Select provides a nice revenue stream for many authors. But until now, authors couldn’t trace any Kindle Unlimited (KU) or Kindle Owners’ Lending Library (KOLL) page reads to specific advertising campaigns.
With the new “KENP Read” stat, advertisers can more effectively optimize book advertising campaigns. (KENP stands for Kindle Edition Normalized Pages… because Amazon apparently enjoys complex acronyms).
How to View ‘KENP Read’ Stats on Your Amazon Ads
Here are the steps to activate this column in your Amazon Ads report. First, select Customize Columns.
Next, scroll down to select Kindle Edition Normalized Pages (KENP) Read. Feel free to also select any other reporting columns that look useful.
More Details on KENP Read in Amazon Ads
Since this is a new metric, it may take some time for data to start being recorded. Amazon gives this guidance:
“We track clicks associated with your advertised titles, and attribute them to the reading events for the same titles up to 14 days after customers click the ad.
“The estimated number of pages read attributed to your campaign are reported to the specific date when readers actually read the pages. Even if reading devices are offline when the reading events occur, our system will update the KENP Read metric for a certain date when the devices are online. Therefore, you may notice slight updates on the metric for certain dates as devices send reading events.
“You will be able to see KENP Read metrics in your campaign manager if, as a minimum, one of your Sponsored Product advertising campaigns promotes a book that has at least one KENP Read attributed to it.”
If you’re an author with questions about advertising your book on Amazon, contact us.