News About Your Team Increases Employee Satisfaction and Appeals to Customers
Finding and keeping employees continues to be a pressing issue for American small businesses. One of my clients, Grady Veterinary Hospital, goes above and beyond to recognize and appreciate employees. Each year, we celebrate Veterinary Technician Week, Veterinary Receptionist Week and Veterinary Assistant Week. And throughout the year, we honor individual staff members with Meet the Staff interviews.
Staff Recognition is Popular with Customers
It’s not just the Grady Vet team that enjoys learning more about their colleagues. These Meet the Staff Facebook posts are some of the most popular with clients, for several reasons:
- Human interest stories attract notice. Personal stories are simply interesting to many customers.
- Customers feel more confident engaging with organizations that have great employees, trusting that they will receive great service.
- Customers feel good about engaging with organizations that appreciate their employees.
Want to know how you can create powerful content that showcases and shows appreciation for your employees? Contact us.