Small Business Marketing
There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…
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Facebook Drives 65.36% of All Social Media-Sourced Website Traffic, but Google Still Outpaces All Social In a survey of 3.25 billion website visits, GrowthBadger’s Kyle Byers discovered that Facebook is far and away the most effective social media platform for…
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Posting a job opening for your small business on Facebook makes a lot of sense. It’s easy to do, and it’s free. Here’s an example of a job posting for my client TriState Water Works. Benefits of Facebook Job Postings…
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Literally everywhere you look, there’s advertising. As a small business, you probably contribute to the amount of advertising in the world. But we all know how frustrating it is to encounter the same advertisement over and over. Here’s a great…
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Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…
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Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…
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Even Marketing Experts Make Mistakes Back in 2013, I had just given birth to premature twins who needed constant love and care. Given Murphy’s Law, that’s exactly when four spam Facebook accounts gave my business low-star reviews, wrecking my Facebook…
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Recommendations Now Replace Reviews on Facebook If you visit your business’s Facebook Reviews page, you’ll notice it has a new look, and one critical piece is apparently missing. Customers can no longer write reviews! The familiar star ratings are gone!…
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Small Business Marketing Case Study My favorite resale shop for kids clothes, toys and gear took a risk last year when it shifted focus from its popular Facebook brand page in favor of creating individual pages for each local store.…
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Marketing with video makes a lot of sense for small businesses. Customers love watching videos. Having videos on your website helps SEO. And video advertising gets better results than ads with text or images. Here are my five basic tips…
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