Lowering the Minimum Daily Budget to $10 Makes Marketing on LinkedIn Possible for B2B Small Business
As recently as a year ago, LinkedIn Advertising required a minimum daily ad budget of $50/day. Spending $1,500/month on one advertising platform is simply unfeasible for most B2B small businesses that would benefit from marketing on LinkedIn.
But LinkedIn quietly made a change that makes advertising more accessible. The minimum daily budget is now $10, a much more manageable $300/month.
Advertising on LinkedIn is Still Fairly Complicated– But Might Be Worth It
LinkedIn Advertising is a bit labyrinthian. The “How to Advertise on LinkedIn” landing page boasts the supposedly easy 5-step process to creating your first ad.
Despite the complexity, the LinkedIn Campaign Manager has robust targeting and is worth the effort for small businesses seeking B2B customers.
Have questions about advertising on LinkedIn? Contact me.