Small Business Marketing
Who would have thought reality television would showcase the value of creating customer relationships? CBS’s show, Undercover Boss, follows CEOs of large corporations as they “go undercover” as entry-level employees. In several instances, the CEOs have learned just how important…
Read MoreIn celebration of Valentine’s Day, I want to proclaim my love for the expert use of words. I liken word definitions to a gradient. Synonyms of a word retain the color of the original but vary dramatically in shade. I…
Read MoreIt’s said that the brain cannot process a negative. We can prove this with a simple example: Under no circumstance should you think of a pink polar bear. Do not think of a pink polar bear. Of course, you just…
Read MoreReflected Spectrum Photography is an Indianapolis-based firm specializing in wedding photography, creative portraiture, and fine art photography. Although the business has only been in operation for a year, owner Laura Poland has turned it into a successful venture. Laura is a…
Read MoreMarketing Technology is Not Enough Advances in marketing technology allow us to learn so much about our customers. With the information customers share with us, it’s never been easier to develop customer relationships and loyalty. But when the technology is…
Read MoreAs you might expect, most regular purchase decisions get delegated to the subconscious mind. Seriously, who evaluates their toilet paper purchases each time they stock up?
Read MoreYour customers aren’t rational. They don’t make decisions based on rational thought and logic, even when they say they do. Which means all of your careful, rational planning doesn’t necessarily influence your customers to buy more, refer more or rave more.
Read MoreAn existing customer who is loyal to your company will buy more products more often and will rave about you to their friends. We all nod appreciatively when we are told that word-of-mouth and referrals are the most powerful motivators to encourage customers to try a new product, but then we go on with our e-mail blasts and Val-Pak coupons. Instead, we should be creating that word-of-mouth by inspiring our existing customers to rave about us!
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