Toyota

06 Jul

Are Your Marketing Campaigns as Good as Your Marketing Plan?

Advertising, Branding, MarketingAdvertising, Implementation, Marketing Plan, Sales, Toyota0 Comments

Marketing implementation is just as important as strategy Does your business have a great marketing plan that identifies who your customers are, what is important to them and how to reach them? As important as your plan is, it’s not…

07 May

Small Business: Marketing with Personality

Marketing Theory, Relationships, Small BusinessApple, Customers, Loyalty, Toyota, Wal-Mart0 Comments

Small businesses have a great marketing advantage over large businesses: built in personality. Large companies strive to develop personalities with expensive advertising and PR campaigns– think Apple (I’m a Mac), Wal-Mart (Power to the Savers) and Toyota (the Swagger Wagon…

Toyota

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