Small Business Marketing
As a business model, Redbox is on its way to completely replacing Blockbuster. And the company has accomplished this goal in a remarkably short time period. Examining the two business models reinforces the importance of creativity, flexibility and appealing to…
Read MoreDescribing a product or service can often turn into a navel-gazing activity for marketing writers. When a business doesn’t understand their customers and what they care about, they usually engage in marketing that appeals to their own management. The problem…
Read MoreDo you know what your customers are thinking? Do you know what really matters to them? You should find out! It will make your marketing more effective and efficient. Sometimes what your customers think and value might surprise you. I…
Read More“Getting Down to Business” had a great guest host for my segment this month, Christopher Pobieglo, President of Business Insurance Associates, Inc. Chris and I talked about Facebook marketing– tips for how to get customers through Facebook and how to keep…
Read MoreDo you have different marketing strategies for interacting with customers at each phase of the customer lifecycle? Most businesses don’t, but they should. The cost of acquiring a new customer can be quite high– think of traditional metrics like CPM,…
Read MoreAn effective marketing team knows their customers. They know where to spend their marketing dollars to get the most effect and what messages will resonate with different groups. This customized marketing approach yields a valuable return-on-investment. However, a one-size-fits-all approach…
Read MoreMaybe there was an upcoming chili cook-off. Maybe there was a corresponding sale on Bean-O. Or perhaps the blizzard warning inspired a desire for comfort food. Whatever the reason, my Kroger grocery store was out of black beans. But I…
Read MoreMarketing is everything. And I’m not exaggerating. If marketing is an expression of your company’s reputation (or brand), then every experience your customers have with your company is a marketing interaction. Your customers don’t stop evaluating your company and forming…
Read MoreSmall Business Marketing for Startups Yesterday, an acquaintance asked me for advice on his startup company’s marketing. He just didn’t know how to get started with his first customer. He wanted to know what kinds of brochures, business card or…
Read MoreSmall businesses have a great marketing advantage over large businesses: built in personality. Large companies strive to develop personalities with expensive advertising and PR campaigns– think Apple (I’m a Mac), Wal-Mart (Power to the Savers) and Toyota (the Swagger Wagon…
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