If your small business is at the leading edge of your industry, chances are competitors regularly copy everything you do. From innovative products to customer service standards to something as simple as the headline of an advertisement. Here’s one blatant example I found while flipping through Cincinnati Magazine of a competitor copying my client, Paramount Lawn + Landscape.
How do you feel when you find instances like this? Maybe you feel frustrated, indignant or cheated. That makes sense. But what you should really be feeling is excited and validated.
If a competitor copied you, that means you’re doing something right. Something that works. You understand the market in a way the “other guy” doesn’t. That other guy can’t think of anything better, so he will always be one step behind you.
But you can’t rest on your laurels.
When competitors copy you, it becomes harder for customers to tell you apart. Perhaps customers can’t tell who will “Light Up Your Night!” best. It’s time to implement an even better marketing strategy and leave your competition, once again, in your dust. Until they copy you again, that is…