Facebook

01 Oct

Employment Laws Still Apply When Advertising a Job on Facebook

Advertising, Employees, Facebook Marketing, Social Media MarketingEmployees, Facebook, Facebook Ads, Legal, Recruitment/Hiring, Social Media0 Comments

Posting a job opening for your small business on Facebook makes a lot of sense. It’s easy to do, and it’s free. Here’s an example of a job posting for my client TriState Water Works. Benefits of Facebook Job Postings…

13 Aug

This Hotel’s Marketing Campaign Went from Quirky to Creepy Real Fast

Advertising, Branding, Customer Experience, Facebook Marketing, Marketing, Social Media MarketingAdvertising, Branding, Campaigns, Facebook, Facebook Ads, FAIL, Marketing Personality, Motivating Customers0 Comments

Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…

11 Jun

When to Use a Facebook ‘Page Likes’ Ad Campaign (And When to Stop It)

Advertising, Customers, Facebook Marketing, Marketing Theory, Pay Per Click Advertising, Social Media MarketingAdvertising, Facebook, Facebook Ads, Marketing Tips, Pay Per Click Advertising, Social Media, Web Marketing0 Comments

Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…

What to do if spammers give you bad recommendations on Facebook

30 Apr

What to Do if Spammers Give You Fake Recommendations on Facebook

Customer Experience, Customers, Facebook Marketing, Social Media Marketing, word-of-mouth marketingFacebook, Marketing Case Study, referrals, Reputation, Reviews, Social Media, SPAM0 Comments

Even Marketing Experts Make Mistakes Back in 2013, I had just given birth to premature twins who needed constant love and care. Given Murphy’s Law, that’s exactly when four spam Facebook accounts gave my business low-star reviews, wrecking my Facebook…

23 Apr

Facebook Reviews Are Gone

Customer Experience, Customers, Facebook Marketing, Relationships, Social Media MarketingCustomer Engagement, Facebook, Facebook Recommendations, Reputation, Reviews, Social Media0 Comments

Recommendations Now Replace Reviews on Facebook If you visit your business’s Facebook Reviews page, you’ll notice it has a new look, and one critical piece is apparently missing. Customers can no longer write reviews! The familiar star ratings are gone!…

27 Mar

When to Boost Facebook Posts (And When Not To)

Advertising, Pay Per Click Advertising, Social Media Marketing, Web MarketingFacebook, Marketing Strategy, Marketing Tips, Small Business Marketing, Social Media0 Comments

This Popular Facebook Ad Type Gets Results – When Used Strategically Boosting a post is likely the most well-known of Facebook ad types because it is so ubiquitous. Every business receives notifications from Facebook encouraging them to boost individual posts.…

14 Mar

Once Upon a Child’s New Marketing Strategy Blends Online and In-Store Experiences

Branding, Business Plan, Customer Experience, Employees, Facebook Marketing, Web MarketingBranding, Customer Engagement, Facebook, Marketing Case Study, Once Upon a Child, Small Business Retailing0 Comments

Small Business Marketing Case Study My favorite resale shop for kids clothes, toys and gear took a risk last year when it shifted focus from its popular Facebook brand page in favor of creating individual pages for each local store.…

07 Mar

[VIDEO] 5 Tips for Marketing with Video

Advertising, Employees, Facebook Marketing, Marketing Videos, Small Business, Social Media Marketing, Web MarketingAdvertising, Facebook, LinkedIn, Marketing Tips, Small Business Marketing, Video Marketing, Web Marketing, YouTube0 Comments

Marketing with video makes a lot of sense for small businesses. Customers love watching videos. Having videos on your website helps SEO. And video advertising gets better results than ads with text or images. Here are my five basic tips…

28 Feb

Why Have a Website When Your Customers are on Social Media?

Customer Experience, Internet, Marketing, Social Media Marketing, Web Design Tips, Web MarketingFacebook, Google Ads, Houzz, Instagram, Small Business Websites, Social Media, Twitter, Yelp0 Comments

Some small businesses hope to save marketing budget by relying on their Facebook, Yelp, Houzz or other social media presences to represent them on the Internet. Often, these are service-based, local businesses like restaurants, salons, groomers, etc. But there are…

07 Feb

The Key to Facebook Advertising is Understanding Your Customers

Advertising, Facebook Marketing, Marketing, Social Media MarketingAdvertising, Customers, Facebook, Motivating Customers, Small Business Marketing, Social Media0 Comments

In the United States, 68% of adults use Facebook, which is more than 168 million people. These statistics indicate that, in all likelihood, enough of your customers and potential customers are on Facebook to make advertising on the platform worthwhile.…

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