Growth Strategy Marketing: Chewy Chooses Authenticity

3 Heartwarming Campaigns Build Trust with Pet Parents

Chewy is the premier online pet supplies retailer, with 20.1 million active customers and $11.15 billion in sales for fiscal year 2023. Its growth strategy marketing approach is rooted in trust and convenience:

“Our mission is to be the most trusted and convenient destination for pet parents (and partners) everywhere. We view pets (and pet parents) as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction.”

Building trust with marketing campaigns may seem like an unrealistic goal—isn’t marketing primarily supposed to build revenue? These three growth strategy marketing examples show how Chewy is doing both.