90 Million Americans Call Themselves “WWE Fans”
WWE, World Wrestling Entertainment, is a decades-old brand whose origin story dates back to 1953. My experience with WWE dates back to 2002, when my superfan boyfriend took me to a Raw live event. And I had fun! Fast forward to 2024, when my now-husband and I took our three children to their first WWE live event, a taping for SmackDown. Over the years, I’ve watched the brand expand its appeal with new audiences. These customer segmentation examples show how WWE carefully cultivates characters to give every fan someone to root for.
WWE Superstar Customer Segmentation Examples:
Roman Reigns
We’ll start with the superstar brand meant for the core youth fan: boys aged seven and up. Roman Reigns is a modern-day Hulk Hogan, with the impressive Superman Punch finishing move. In the storyline, he’s “The Head of the Table” and “Tribal Chief” who rules a powerful faction of muscular superstars (In WWE parlance, wrestlers are called superstars). For one of my 11-year-old sons, Roman Reigns represents everything wrestling should be.
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