Valpak

11 Feb

Advertising, Courtesy of the Legal Beagles

AdvertisingAdvertising, Individual Responsibility, Steve Yastrow, Valpak, Writing/Editing1 Comment

Sometimes, advertising legalese really goes over the top. While a case can be made for clauses like, “Not valid with any other offer,” each additional restriction discourages customers from trying out your product or service. Advertising, coupons and special offers…

22 Oct

The Secret to Small Business Advertising

Advertising, Internet, Marketing Theory, Small BusinessAdvertising, Bing, Coupons, Google, Pay Per Click Advertising, Valpak1 Comment

Small businesses are bombarded with advertising opportunities. These sales pitches often make small business owners feel uneasy and uncertain, thinking, “Shouldn’t I try this out?” or, “What if I’m missing an opportunity?” In small business, the fear of missing out…

Valpak

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