Brand Strategy Examples: Better-For-You Snacks & Beverages Go Mainstream

Big Box Retailers Like Sam’s Club Make Space for Healthier Brands Bobo’s, Poppi & OLIPOP

Thanks to consumer demand and increasing regulatory pressure, “better-for-you” packaged foods are gaining shelf space across America’s grocery stores. These brand strategy examples show how some of the least-healthy categories are seeing success with better-for-you options from brands like Bobo’s, Poppi and OLIPOP.

“Better-for-you” positioning is not the same as “healthy.” The nutritional value of these snacks and beverages might be preferable to conventional alternatives (like potato chips, candy and soda). Tate & Lyle report that consumers are willing to pay more for:

• 72% – Healthier ingredients
• 70% – Healthier processing methods
• 63% – No additives/preservatives
• 53% – Organic
• 46% – Individual packaging