Growth Strategy Marketing in Home Services

Contractors Get Creative as Affluent Households Grow Reluctant to Invest in Big-Ticket Projects

For the home services industry, much growth potential comes from affluent households. Growth strategy marketing typically targets these consumers with lifestyle enhancements like a backyard pool oasis, outdoor living room experience, chef’s kitchen renovation, or a luxury bathroom remodel. Just imagine anything you see on HGTV.

Over the last year, however, high-net-worth individuals (HNWI) have shown less willingness to invest in big, flashy projects. Home service contractors have gotten creative with their growth strategy marketing, helping shift homeowner priorities towards protecting their investments and making needed repairs.