04
Sep
Your Brand Needs a Plan for Generative Engine Optimization with ChatGPT & Google Gemini
There’s a new marketing acronym in town, GEO. It stands for Generative Engine Optimization, and it has one customer segment: AI chatbots. It’s the top growth strategy marketing approach your brand needs to plan for right now.
Through GEO, companies attempt to bring their brand into the conversation and influence AI chatbots to recommend their products and services. Across markets, the user journey might look something like this:
| Market | User Intent | Example AI Chatbot Prompts |
| Local Services | To find reliable professionals in a confusing marketplace | Who’s the best electrician in my area? |
| B2B | To research possible partners for further investigation | Give me a list of high-performing brand strategy firms that focus on qualitative research. |
| Travel | To get new ideas and itineraries beyond their circle of acquaintance | Based on what you know about me, what are some fun and surprising vacation destinations I would like? |
| Consumer Packaged Goods (CPG) | To find products that meet specific needs | Can you recommend a toothpaste without the foaming agent sodium lauryl sulfate? |
Wouldn’t you like your brand to be at the top of a chatbot’s recommendation?
