Small Business Marketing
Reflected Spectrum Photography just unveiled their new site featuring the logo I was pleased to design. Take a look: During the design process, I realized many small businesses could use some design tips for their logos. And since logos are,…
Read MoreOne way to waste a few thousand dollars. In any marketing venture, disregarding details will often result in a marketing disaster. Advertising and direct mail are by their very nature public, so marketing mistakes in these areas are very visible.…
Read MoreRecently, I was given the privilege of designing the cover for the paperback edition of one of my favorite business books, Brand Harmony by Steve Yastrow. The process of redesigning helped me reconnect with the core principles of my small…
Read MoreSometimes, business illustration can be really boring. Often, I need to draw pyramids, create charts or painstakingly edit an existing graphic. But today my customer’s brand required brains! Specifically, a left-brain/ right brain depiction to illustrate the importance of combining…
Read More