Marketing Science

What a Deal: 4 Pricing Strategy Examples
21 Aug

What a Deal: 4 Pricing Strategy Examples

Marketing Science, Marketing Theory, Pricing, Web Marketing, , , , , , 0 Comments

What Makes Consumers Buy Faster & Value Your Brand More? Answer: Price Anchoring These four pricing strategy examples explore one valuable tool in the pricing toolbox: price anchoring. In their book Dollars and Sense, Dan Ariely and Jeff Kreisler write: When…

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Small Business Marketing Tip: Add Animals to Add Interest
12 May

Small Business Marketing Tip: Add Animals to Add Interest

Advertising, Customer Experience, Marketing, Marketing Science, Marketing Theory, , , , , , 0 Comments

Pictures of Animals in Advertising Increase Customer Engagement It comes as no surprise that most people love and enjoy animals. Incorporating the natural love of animals into your marketing campaigns can be a short-cut to evoking desirable emotions and behaviors…

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