5 Types of Market Segmentation to Consider for Your Brand

How to Understand Your Customers, with 14 Specific Examples

Market segmentation helps brands understand customer groups and reach them more effectively. There are many types of market segmentation, and the field can easily become overwhelming. But Insight to Action specializes in helping brands bring clarity to segmentation. In this article, we detail 14 real-life examples to explain these five common types of market segmentation.

1. Demographic Market Segmentation
2. Behavioral Market Segmentation
3. Psychographic Market Segmentation
4. Geographic Market Segmentation
5. Firmographic Market Segmentation