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10 Dec

Growth Strategy Examples Show Diverse Possibilities

AI, Economics, Marketing, Marketing Planning, Marketing ScienceAdvertising, AI, Growth, Innovation0 Comments

3 Innovative Companies: NVIDIA, P&G, & E.l.f. Beauty These three growth strategy examples show a variety of diverse growth possibilities. There are many strategies companies can employ to drive growth, such as: However, what works for one company, might not work for the next, given a…

04 Sep

GEO Growth Strategy Marketing: How to Get Recommended by AI Chatbots

AI, GEO - Generative Engine Optimization, Google Ads, Google's Free Tools, Internet, Marketing, Marketing Planning, Search Engine Optimization, Web MarketingAI, Campaigns, GEO, Marketing Tips, Motivating Customers, Small Business Marketing0 Comments

Your Brand Needs a Plan for Generative Engine Optimization with ChatGPT & Google Gemini There’s a new marketing acronym in town, GEO. It stands for Generative Engine Optimization, and it has one customer segment: AI chatbots. It’s the top growth strategy…

30 Jul

Positioning Strategy Marketing: The Future of Folk Music

Branding, Marketing, Marketing Theory, Social Media MarketingAI, Marketing Tips, Music Industry, Social Media0 Comments

Would AI-Generated Music Make Woody Guthrie Turn Over in His Grave? Folk music doesn’t seem like a likely candidate for a positioning strategy marketing analysis. Isn’t its main “position” anti-establishment? Au contraire. Music is also a business, as any musician knows.…

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